Innovate
Most people rely on assumptions when they are investing in new product ideas.
They think that because they believe it's a good idea, everybody else will feel the same.
For de-risking your innovation idea today, it has become a must test before investing.
Otherwise, you might end up spending all your budget on nothing. That's why it's important to:
• Define innovation
• Research
• Market
• Project goals
• Target
audience
• The problem

Upskill
The next step would be to upskill and
build capability through education.
I teach teams how to spot the key trends, anticipate what's coming, and prepare for the future. Futures thinking is not about predicting the future - it's about understanding the driving forces that will shape the years ahead, preparing your team to thrive in whatever future you arrive in.
Behavioral Biology
Behavioral Psychology
Lateral Thinking
Design Thinking

Make
Identify and prototype new solutions.
I work with your team to use practical human-centred tactics to ensure we're solving the right problem and designing the right prototype.
Experimentation is key!
