Behavioral Economics & Psychology in Business Innovation

Building successful innovations is hard. Really hard. It requires domain expertise, outstanding talent, great execution, a joint vision, and a little luck. It also needs the almighty great idea.
How I can help you




Business Innovation
To develop products that truly resonate, it's essential to understand customer needs through the lens of behavioral psychology. By focusing on how customers think, behave, and make decisions, we can pinpoint the precise unmet needs that often drive purchasing behavior. This human-centric approach, allows for a deeper alignment with customer motivations, significantly reducing the 90% failure rate of new products and services.
AI Powered Innovation
AI can transform creativity and innovation by offering more than data analysis. AI supports and augments human creativity in several ways by expanding on ideas, generating new concepts, and providing unique insights.
The transformative power of AI lies in its ability to process vast amounts of data and extract valuable insights at unprecedented speeds. This capability enables companies to identify patterns, predict trends, and respond to market demands more effectively.
Consulting & Education
I specialize in education and consulting on CX, UX, digital transformation, critical and creative thinking, and innovation. By combining insights from behavioral psychology, behavioral biology, philosophy, lateral thinking, and design thinking, I have developed training courses tailored for C-suite teams.
These programs focus on leadership, strategy, digital transformation, platforms, and ecosystems, equipping executives with the tools to navigate and make effective decisions in complex environments. My approach fosters a mindset that places the human element at the center of digital transformation, ensuring meaningful, customer-centric outcomes.
Ecosystem Thinking
Ecosystems are reshaping traditional business models, offering new paths to success in the digital age. Organizations must embrace this collaborative approach to stay competitive and fuel innovation. By joining ecosystems, companies tap into a broader network of strengths and resources beyond their own limits. |
This collective power enables the development of cutting-edge solutions and delivers greater value to customers.
Consulting & Education framework?
Clearly define the target customer segment and addresses their specific needs and pain points
Highlight the key benefits and value the product provides to customers
Emphasise what makes the product unique compared to competitors
Use straightforward language to convey the message without ambiguity
Design to stick in the minds of the audience, making it easy to recall
Evoke positive emotions or aspirations to connect with consumers on a deeper level
Reflect the brand’s values, mission, and unique selling points
Flexible enough to be used across various marketing channels and campaigns

Timothy Browns
CMO

Eric Billings
CMO

Monica Lentini
Co-Founder
Download my free e-book "Above the axiology of the visual"

FAQs
A lot, but the answer depends on YOUR BUSINESS or problem you are facing. Every project is completely different because no two ideas are the same - even if they are built in the same industry.
Let's say there's something that all have in common, that you have an idea and want to bring it to the market in the fastest way possible. I will create personal tailored education where we were able to build a new innovative product and set up the whole company, gave it a name, a corporate identity, a campaign, build a website, and so on.
In other cases, I'm happy to create a first User Interface prototype for a new software product (heck, that thing was complicated). The key takeaway here is that I know that one size DOES NOT fit all, which is why I curate custom strategies for each of my clients to provide their exact needs.
My goal is to skyrocket their product and services into the stratosphere, and I'll do whatever it takes to achieve that goal.
My approach stands apart because it goes beyond conventional consulting by integrating a multidisciplinary perspective. By combining insights from behavioral psychology, behavioral biology, philosophy, lateral thinking, and design thinking, I bring a nuanced understanding of how humans think, make decisions, and interact with technology. This allows me to uncover deeper insights into customer behavior, business challenges, and opportunities for growth.
On top of that, I bring a solid technical foundation in digital and AI transformation, blending a holistic approach with real-world experience. This combination allows me to address complex business challenges from both a human-centric and technological angle. If you're seeking social proof, you’ll find that I have worked with a range of companies, delivering tangible results and innovative solutions that have driven their growth and transformation.
My approach is not just theoretical—it's practical, results-oriented, and proven by the success of my clients.
What’s your process?
Learn, strategy, Create.
Do you want to know more?
How much does it cost?
I don't have a price list. The projects I work on are all unique and different, as are the services I offer. This implies that the prices are also customized according to the scope of work. To get an idea of the price of the services you need, jump on a call with me.